Our Brand Ambassador's Expertise

Key to the success of the group are the people behind the company's sales, operations, service and development. The way we communicate with others and with ourselves ultimately determines the quality of our lives. The company is focused on its people and the bringing together of like minded, driven individuals who are a pleasure to interact with and who deliver results.

Lerina McCall

As the groups Sales and Marketing Manager, Lerina is passionate about our brand management and filling the groups hotels. 23 years experience in the hotel industry having represented two of the largest hotel groups in Africa.

Deniesha Pillay

The development and management of the in-house traineeship programme, training plans for each brand and hotel in each portfolio, skills workshops and transient sales and service training.

Nicky Pead

Nicky has 9 years experience in the Tourism Industry. Her work experience includes - work for a leading Professional Conference Organiser in Cape Town and Key Accounts Manager for one of Africa’s leading hospitality operators specialising in Corporate and M.I.C.E sales. She now heads up Cape Town Regional Sales for Signature Life. Her responsibilities also include developing Sales and Marketing Implementation plans for the groups new ventures.

Melanie Roberts

Communications strategist with experience in pr, all aspects of communications planning and implementation,eventing, media production, bartering and sponsorship planning, fundraising in SA, Dubai and London across the hospitality, tourism, corporate, media, entertainment and music sectors over the last 27years.

Celeste Schroder

Regional Sales Manager (Gauteng). 13 years experience in The Hotel Industry. She gained her BCom Hotel and Tourism degree at the University of Pretoria in 1998. Her work experience includes – Operations, Marketing, Restaurant Management and Event Management, to her current roll in Sales. The hospitality industry is her passion and would loves to see how our Brand grows stronger and more competitive!

Jessica Nhleko

Regional Sales manager (KZN). A typical KZN girl, loves the spirit of uBuntu hence in Hospitality .Has had over 10yrs hospitality experience from Operations, to her current passion, SALES. Her region looks after all markets ,in particular Corporates, Government, Retail and PCO’s. Loves dealing with all the very different clientele which makes her job even more worthwhile. Have enjoyed being part of the industry that has evolved over the years and proven to be very exciting day by day.

Chris Johnson

Chris is responsible for the Signature life Institute of Hospitality Studies (SLIHS) which is our newly created training division as well as operations of our Ballito hotels and the Sisonke Stimela Steam Train With over 20 years experience both in hotel operations having managed some of the largest hotels in South Africa; as well as hospitality education which included a two year period as Chairman of the Tourism, Hospitality and Sports Education and Training Authority (THETA) during his nine year membership of that Board. Chris has a passion for the hospitality industry to ensure guest satisfaction as well as to develop new hoteliers into this exciting and diverse industry.

Clinton Friend

Electronic Marketing. Clinton is responsible for developing a strong online brand presence over the various channels and delivery systems available through the internet. These include website development, email campaigns, social media strategies and photography. 10 years experience in web based development.

Wayne Johnson

Wayne completed his Hotel Management Diploma Cum Laude through the International Hotel School in 2001. He started his career in the hospitality industry in 1997 and over the last 13 years filled many different roles within the industry .Highlights would include his position as the GM of Ballito Manor where he worked closely with the Luyt family and also the 108 weddings he coordinated in 12 months for a hospitality management company as their group wedding coordinator. After a 5 year period in car rental with one of South Africa’s market leaders, he has returned to his roots and joined the innovative team at Signature Life Hospitality. Wayne believes that in life “you only have one chance, so make it count” and is looking forward to bringing energy and passion to his role as National STO Manager.