Signature Life Hotels



Our Value Chain

We create strong hotel brands through passionate team members, which results in satisfied customers, leading to market share growth, benefiting our enthusiastic owners, clients and shareholders.

Our solutions are based on creative thinking in a very fast changing environment. combined with the use of the latest technology available in our industry.

We add value in all areas of our business.


Our Four Way Specialisation

We connect hotels to their customers through specialised connections hereby driving revenues to each business unit.

SALES MANAGEMENT:
Regionally positioned where decision makers are based, are found seven sales offices, all managed through our sales teams who service the corporates, MICE, leisure and inbound markets - including our specialist European sales team.
DISTRIBUTION MANAGEMENT:
All business channels are managed through our sales teams, GDS links, brand web sites, direct connectivity to third parties, digital reservation solutions and strategic partnerships in the tourism industry..
PRICING AND YIELD MANAGEMENT:
Permanent and dynamic pricing is based on demand, across all hotel direct channels and is controlled by a centralised yield management team and hotel revenue managers, working with sophisticated yield management software interfaced to all business units.
CUSTOMER RELATIONSHIP MANAGEMENT:
Management of hotels clients through personalised seamless connections and contact between all business functions within the group and its channels of business, results in Signature Life Hotel owners having full control and ownership of their clients, with customers having a sense of belonging to a hotel brand.


Our Infrastructure

Our people, our resources, our sales teams and our properties are located in the following areas:

  • Durban
  • Cape Town
  • Johannesburg
  • Europe
  • Mozambique
  • Mauritius

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