Our Four Way Specialisation
We connect hotels to their customers through specialised connections hereby driving revenues to each business unit.
Regionally positioned where decision makers are based, are found seven sales offices, all managed through our sales teams who service the corporates, MICE, leisure and inbound markets - including our specialist European sales team.
All business channels are managed through our sales teams, GDS links, brand web sites, direct connectivity to third parties, digital reservation solutions and strategic partnerships in the tourism industry..
Permanent and dynamic pricing is based on demand, across all hotel direct channels and is controlled by a centralised yield management team and hotel revenue managers, working with sophisticated yield management software interfaced to all business units.
Management of hotels clients through personalised seamless connections and contact between all business functions within the group and its channels of business, results in Signature Life Hotel owners having full control and ownership of their clients, with customers having a sense of belonging to a hotel brand.











